Lagos Comic Con (LCC), Africa’s premier convention for comic books, animation, gaming, and pop culture, has officially entered into a strategic partnership with creative agency Jollof & Ads for its 2026 edition. The collaboration aims to inject fresh energy, bolder creativity, and deeper engagement into one of Nigeria’s most beloved geek culture events.
What the Partnership Means
Enhanced Experiences & Activations: Attendees can look forward to upgraded interactive zones, immersive brand activations, and experiential marketing campaigns curated by Jollof & Ads. The goal is to make each moment of LCC 2026 more dynamic and memorable, especially for young fans and creators.
Stronger Storytelling & Branding: With a reputation for bold, visually striking campaigns, Jollof & Ads will take the lead on new branding elements from banners and multimedia content to event promotions in alignment with LCC’s vision of “Transforming Africa’s Creative Global Enterprise.”
Sponsor & Exhibitor Engagement: The partnership also promises a stronger value proposition for sponsors and exhibitors, improving logistics, promotional visibility, and cross-platform marketing to boost both brand presence and fan experience.
Ayodele Elegba: “We must keep earning the trust of our community.”
Speaking on the partnership, Ayodele Elegba, Founder and Convener of Lagos Comic Con, emphasized the need for constant evolution:
“Every year, the expectations grow and we must grow with them. Lagos Comic Con is not just an event anymore; it’s a brand that thousands of geeks, fans, and creators trust. To keep that trust, we have to keep updating the value we deliver from our production quality to how we tell our stories. This partnership with Jollof & Ads is part of that journey to raise the bar.”
Esther Ekeoma: “We’re building more than an event — we’re building connection.”
For Esther Ekeoma, CEO of Jollof & Ads, the collaboration represents an alignment of vision and passion:
“At Jollof & Ads, we believe in creating experiences that connect people just like Jollof rice brings everyone to the table. Partnering with LCC allows us to blend that spirit of connection with creativity, storytelling, and culture. Together, we want to make LCC 2026 not just an event, but a movement that celebrates the power of imagination across Africa.”
Why This Matters for the Creative Community
LCC 2025 attracted thousands of attendees, over 100 exhibiting brands, and dedicated zones for comics, animation, gaming, books, and cosplay. This new partnership signals a bold step toward global-standard production without losing the grassroots authenticity that has made the convention a cultural mainstay.
Industry watchers say this move reflects a growing shift in Nigeria’s creative sector, where event experiences are evolving beyond entertainment to become powerful storytelling and networking platforms for Africa’s next generation of creators.
What’s Next
Preparatory announcements including new stages, guest reveals, and ticket tiers are expected in the coming weeks.
Enhanced digital engagement, including creator collaborations, content challenges, and influencer partnerships.
A stronger thematic focus on African narratives, cross-media storytelling, and fan-led programming.
ComicPanel World’s Take
ComicPanel World views this collaboration as a timely evolution for the convention. As pop culture events across Africa become more competitive, partnerships like this will help maintain LCC’s leadership in scale, quality, and cultural relevance.
All eyes are now on how Jollof & Ads will infuse their creative spark into LCC 2026 where creativity meets community and Africa’s stories take center stage.
