Lagos is gearing up for one of the biggest creative gatherings of the decade as the LAIF Creative Conference 2025 officially takes center stage on Saturday, November 29, 2025, at the prestigious Lagos Marriott Hotel, GRA Ikeja, from 9:00 AM to 6:00 PM.
Hosted by the Association of Advertising Agencies of Nigeria (AAAN), this year’s edition marks a historic milestone.
The 20th anniversary of the iconic Lagos Advertising and Ideas Festival (LAIF), themed “20 Years of Crazy.”
A theme chosen to celebrate two decades of bold ideas, fearless innovation, and the unstoppable rise of African creativity on the global stage.
A Milestone Edition for Africa’s Creative Future
LAIF 2025 isn’t just another conference, it is a celebration of the continent’s creative evolution, bringing together Nigeria’s top advertising agencies, global brand leaders, marketing innovators, storytellers, filmmakers, designers, and the next generation of creative talent.
The conference promises a power-packed day of learning, networking, and future-focused conversations, delivering insights that will define the next chapter of African creativity and brand communication.
What to Expect at LAIF Creative Conference 2025
Attendees can look forward to a full day of high-impact conversations diving into the future of storytelling, culture, strategy, and technology across Africa’s creative ecosystem.
Key Highlights Include:
Keynote Presentations
Delivered by visionary leaders shaping the future of advertising and brand excellence across Africa and the world.
Expert Panel Discussions
Covering:
- The evolution of African creativity
- Strategic brand communication
- The business of ideas in a digital-first world
Tech-Focused Side Stage
Exploring:
- AI in creativity
- Digital evolution
- Emerging tools transforming how campaigns are built and stories are told
Creativity Meets Culture
Engaging conversations connecting advertising with:
- Entertainment
- Film & media
- Storytelling
- Global cultural impact
Key Themes for LAIF 2025
This year’s anniversary edition will spotlight some of the most important conversations shaping the continent’s creative revolution:
- The future of African creativity
- Cultural authenticity in storytelling
- Advertising at the intersection of film, entertainment, and digital culture
- The impact of AI and new technologies on creative work
- Understanding the new African consumer
- Global pathways and opportunities for African brands
Two-Day Celebration Culminating in the LAIF Awards Ceremony
The excitement continues on Sunday, November 30, 2025, with the highly anticipated LAIF Awards Ceremony, where exceptional work across advertising, marketing, and strategic brand communication will be celebrated.
For two decades, the LAIF Awards have stood as Nigeria’s most respected benchmark for creative excellence, honouring:
- Agencies
- Directors
- Designers
- Writers
- Strategists
- Brand Teams
And, in a special commemorative moment, the 2025 edition will present the LAIF Icon Award honouring an industry pioneer whose work has shaped the landscape of Nigerian advertising.
Leadership Speaks
Speaking ahead of the event, Mr. Jay Chukwuemeka, Chairman of the LAIF Management Board, emphasized the significance of this year’s celebration:
“LAIF has evolved into one of the most influential creative festivals in West Africa. As we celebrate 20 years, we are not only honouring our past but embracing a future defined by innovation, collaboration, and global relevance.”
Registration Details: Free Attendance
Attendance at the LAIF Creative Conference 2025 is free, but registration is required.
Register now: https://bit.ly/LAIF20.
Get full details here. Follow updates on Instagram: @thelaifawards
As the countdown to the 20th-anniversary edition begins, one thing is clear: LAIF 2025 isn’t just another conference, it’s a creative reset for the entire continent.
Are you ready to be part of the next big wave of African creativity? Share your thoughts in the comment section!